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This Funding Opportunity is Now Closed

More places to go for help, 2022.

The Prudence Trust is delighted to offer a new funding opportunity in 2022 to increase the availability of mental health support services for young people in Greater London.

We know that one in eight children and young people have a clinical mental health disorder, and that there are long waiting lists to get help and simply not enough places to go for support where young people feel comfortable.

We hope our funding will enable charities that are already offering excellent services to do even more. We want to give young people who are struggling with depression and anxiety more places to go to get help when they need it.


Purpose of funding
To increase the availability of mental health support services for young people aged 11-25 with signs of depression or anxiety.

Eligible organisations
UK registered charities, with an annual income above £250,000.
Must have a track record of running mental health support services or services for young people.

Example eligible costs
Salaries, programme or service running costs, refurbishment work, equipment.

Location of the project
London (within the M25) or online (offering UK wide service)

Value and term of grants
£30,000-£150,000 per year for up to 3 years.
Total grants budget: £1.5 million

Application deadline
Monday 14 March 2022, 12pm

Information webinars

The webinars have now taken place and a link to the Q&A is below.

What you can apply for

The aim of this funding opportunity is give young people who are struggling with depression or anxiety more places to go to get help. This could be by:

  • Increasing the availability or capacity of an existing service
  • Expanding an existing service into new locations
  • Creating new drop-in centres in the community
  • Developing new online support services

Please note that we can only accept one application per organisation.


Eligible projects and costs

Only projects that aim to increase the availability or capacity of mental health support services for young people aged 11-25 are eligible. 

Your project must be located in London (within the M25) or be delivering services online.

Online projects should be offering a UK wide service or supporting young people in multiple regions. Online/digital services targeted at local communities are only eligible if scaling to other regions is part of the plan. 

The service should be offering personalised support that connects young people in need with other people, and where the primary purpose of the activity is to treat and support the young person with mental health needs (e.g. 1:1 counselling or peer support groups).

At least 80% of the young people reached by your project should be 11-25 years. 

We will prioritise services run by qualified mental health practitioners (e.g. counsellors, psychotherapists) or that are professionally supervised. 

Most costs relating to setting up, expanding or delivering your service are eligible:

  • Salaries
  • Programme/running costs
  • Refurbishment work
  • Purchase of equipment
  • Overheads
  • Evaluation of the service


Ineligible projects and costs

  • Projects that are simply about providing information
  • Generalised wellbeing support
  • Activities where the primary purpose is not mental health support
  • One-off interventions
  • Cost of purchasing or leasing a property
  • Retrospective funding (we can only fund costs incurred after June 2022)
  • Online services that only serve one region of the UK or are likely to have a majority of beneficiaries based outside the UK

This is not an exhaustive list. If you are unsure whether a cost is eligible, please contact us.


How much you can apply for

You can apply for £30,000-£150,000 a year for up to 3 years.

You should only apply for a grant at the top end (£75,000+ a year) if you can demonstrate that your service will reach a significant number of young people and if you have evidence that your services make a difference.

Match-funding is not a requirement but it is viewed favourably.

Our total grants budget is £1.5 million, which means we expect to make 6-10 grants.


Priority projects

We will prioritise projects that can demonstrate how the service will help young people who are struggling with their mental health, and also projects that have been carefully planned and are ready to go. To be successful, your application needs to score well against our assessment criteria.

Key dates

  • Programme launch: 14 February 2022
  • Open to applications: 21 February 2022
  • Application deadline: 14 March 2022, 12pm
  • Visits and meetings with shortlisted applicants: April to mid-May 2022
  • Funding decision: early June
  • Funding period: summer 2022 to end of 2025

If you are not able to apply this time

If your organisation’s work closely fits our funding priorities, please contact us to tell us about your charity and we will contact you if we are able to consider an application at a future date.

Information Webinar

We have now hosted the webinars and the Q&A is available here. Thank you to those who attended and asked questions.

How to apply

Submit an application

We would like you to:

  1. complete a short, online Organisation and Project Summary Form by following this link
  2. upload a case for support with your Form
  3. send us a (maximum) 3 minutes video telling us about your organisation and the project via WeTransfer

This document can be used to plan your answers and it gives information on what to include in your case for support and video.

Visit or meeting

We will arrange to visit shortlisted projects to learn more about your organisation and plans. If you are running a service in London, we will try to meet you there at a mutually convenient time during April or early May.

Funding decision

Applications will be assessed by our advisory committee, which includes young people, service users, service providers, our grants team and trustees.

We will let you know whether your application has been successful in early June 2022.

After a grant has been awarded

You will need to agree to our grant terms and conditions and we will expect you to keep us updated via regular reporting.

We will be undertaking an evaluation of the whole funding round and will ask all grant recipients to take part in that process. We will also feed back the insights from this to grantees.

Assessment criteria

Proposals will be assessed according to these criteria:

Vision and impact

  • Clarity of vision and clear demonstration of how the service will help young people who are struggling with their mental health.
  • Level of positive impact that the service is likely to have on young people’s mental health, how you know and the ability to explain the link between the impact and your service.
  • Capacity for evaluating the effectiveness of your services, including commitment to adapting and improving them if they could be more effective.
  • Novelty of service, where you can demonstrate why this innovative approach might solve a long-standing problem when other approaches have failed.
  • Effectiveness and experience of charity’s leadership team.

Project plans

  • Amount of planning that has already gone into developing the new/expanded service, including evidence of demand and ability to demonstrate a track record running a similar, successful service.
  • Appropriateness and feasibility of the proposed service for your target beneficiary group.
  • Credibility of plans for how you will make young people aware of your service and likelihood that they will use it, particularly if it is a new service or if you are targetting a traditionally hard-to-reach group.
  • Scalability of the programme/service and feasilbility of future funding model.

Value for money and financial sustainability

  • Value for money, in terms of the overall cost of the project against the number of young people who will benefit, and the depth and longevity of impact your service will have on them.
  • Appropriateness of the budget with clear justification of the resources requested.
  • Financial sustainability of the charity and project, including how you intend to finance the total costs of the project now and in the future.
  • Appropriateness of any overhead costs attributed to the project.


  • Level of meaningful engagement with young people and other key stakeholders (e.g. parents), through all stages of the design, delivery and evaluation of the service.
  • Level of genuine collaboration with other voluntary sector and statutory organisations in the shared aim of improving young people’s mental health and wellbeing, particularly around reaching beneficiaries, referral pathways, sharing best practice and evidence of what works.

We will look closely at the mix of organisations we grant to, building a group which we hope can learn from each other.  We anticipate bringing grantees together during the course of the grant to support this sharing and learning.


The Prudence Trust - places to go for help

The long-term health of the population is inextricably bound up with understanding and improving the mental health of young people.  It has never been clearer that this an urgent issue.

Wol Kolade
Member of the Prudence Trust Mental Health Advisory Panel